New product development can take months or years – and a huge financial investment. When it’s time to unveil your hard work to the world, the product launch event must be flawless.
A strong product launch event generates enthusiasm for your work. Done well, the event leads to positive media coverage, surging pre-orders and a bump in your stock price.
But a bad product launch event distracts from your announcement and undermines your entire product launch strategy. Your most important stakeholders walk away with the wrong impression about your company and the investment you’ve made in your product.
Your launch event can’t just be an afterthought if you want your product to take off. It’s the lynchpin of your product launch strategy.
The keys to an effective product launch event are:
The stakes are high for your product launch. Maritz Travel wants to help. When you work with us, we design an experience that integrates your product launch event with your product launch strategy. Our design teams use proven strategies to make your event memorable and motivate your stakeholders to action.
Whether you need end-to-end service or support in just a few key areas we provide flawless implementation. That way you can focus on what’s important and we can focus on making sure you look good.
Wondering if your product launch event is ready for take-off? Maritz Travel can help -- contact us today.
Contact Us Today