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FOR IMMEDIATE RELEASE
Maritz Travel Leaders Present On Participant Perspectives, Green Meetings And International Destinations At IMEX America
ST. LOUIS (Oct. 2, 1012) - At the upcoming IMEX America, four Maritz Travel leaders will share insights on the benefits of further understanding participant perspectives to more effectively achieve business and guest value through business event strategies. Steve O’Malley, senior vice president of Maritz Travel; Jim Ruszala, senior director of marketing for Maritz Travel; Brian Hunt, account executive of business development at Maritz Travel; and Ruszala and Rhonda Brewer, vice president, group business manager, will share their expertise at the event taking place in Las Vegas on Oct. 9-11.
On Monday, Oct. 8, during the event’s “Smart Monday,” O’Malley and Ruszala will present “Participant-Driven Incentive Travel Design for Better Business Results.” They will share insights on participant-focused design and address what incentive program participants consider to be more meaningful, motivational and memorable values. In addition, this presentation will help define the needed balance between business return on investment and participant return on experience, helping improve business performance through a better engagement model before, during and after the on-site experience. This insight draws on a recent study conducted by The Site Foundation and the Incentive Travel Council, which both O’Malley and Ruszala helped lead.
On Tuesday, Oct. 9, Ruszala and Brewer will provide highlights from a recent Maritz Travel study, “2012 International Destination Index for Incentive Travel.” The study shares insights from incentive travel participants on their incentive travel preferences that drive specific destination preferences that better inspire, engage and motivate.
On Wednesday, Oct. 10, Hunt will share “Creating Green Strategies that Create Business and Attendee Value,” to help attendees understand how organizations can integrate green efforts that better align with both their corporate values, as well as those of their program attendees and participants in more meaningful ways. In addition, Hunt will offer perspective on how organizations can take charge of building the right progressive strategy that delivers better business value and connects organizations further with program participants.
ABOUT IMEX AMERICA
IMEX America is America’s worldwide exhibition welcoming exhibitors from across the world including convention and visitor bureaus, national and regional tourist offices, major hotel groups, airlines, destination management companies, service providers, trade associations and more. In addition, more than 2,000 American and international hosted buyers and thousands of U.S. trade attendees representing the association, corporate and agency markets will be in attendance. IMEX America benefits from a strategic partnership with MPI, Meeting Professionals International; as well as a broad coalition of industry support.
ABOUT MARITZ TRAVEL
St. Louis-based Maritz Travel, the global leader in achieving business results through the effective use of meeting, event and incentive travel programs, is dedicated to transforming business through people and events. Maritz Travel works with companies to reward and recognize top performers, ensure effective communications to customers and staff, spur innovation through enhanced collaboration, and improve customer, employee and channel partner engagement.
For more information, visit www.maritztravel.com or call 1-877-4MARITZ. Follow us on Twitter @Maritz_LLC.