For more information, please contact:
Heather Wolfe, (636) 827-2804
MARITZ TRAVEL’S STEVE O’MALLEY AND JIM RUSZALA PRESENT
“IMPROVING BUSINESS RESULTS THROUGH PARTICIPANT-DRIVEN INCENTIVE TRAVEL DESIGN”
AT IMEX 2012
ST. LOUIS (MAY 21, 2012) – Steve O’Malley, senior vice president of Maritz Travel, and Jim Ruszala, senior director of marketing at Maritz Travel, will speak on the topic of “Improving Business Results Through Participant-Driven Incentive Travel Design” at IMEX 2012 in Frankfurt, Germany, on May 23.
In the presentation, O’Malley and Ruszala will share the secrets of participant-focused design and address what incentive program participants consider valuable experiences. This insight draws on a recent study conducted by The Site Foundation and the Incentive Travel Council, which revealed that expectations from incentive travelers and businesses differ significantly. Both O’Malley and Ruszala helped lead the study.
According to O’Malley and Ruszala, it’s vital for organizations to offer incentive programs that effectively create lasting impressions. They will shed light on how organizations can improve their performance and create valuable experiences for all program participants; not only on site, but also before and after the trip.
IMEX 2012, which runs from May 22-24 in Frankfurt, Germany, is the essential worldwide exhibition for meetings and incentive travel, hosting exhibitors from 157 countries representing national and regional tourist offices, major hotel groups, airlines, destination management companies, service providers and trade associations. Join the conversation on Twitter using #IMEX12.
ABOUT MARITZ TRAVEL
St. Louis-based Maritz Travel, the global leader in achieving business results through the effective use of meeting, event and incentive travel programs, is dedicated to transforming business through people and events. Maritz Travel works with companies to reward and recognize top performers, ensure effective communications to customers and staff, spur innovation through enhanced collaboration, and improve customer, employee and channel partner engagement.