Few motivators are as powerful as quality reward travel. When you offer once-in-a-lifetime travel opportunities, you want your salespeople, employees and distributors to be willing to work hard to reach that goal and achieve your desired business results. But how do you improve your reward trips year after year? Many qualifiers earn every year and are so well-travelled they've "been there, done that." With multiple generations in the workforce, each brings a different set of expectations around what is a motivating incentive travel package. How do you continue to "wow" your people and keep your programs fresh?
The success of travel awards incentives comes from their ability to provide a tangible goal that connects with the motivation of your people. As program participants begin to imagine themselves snorkeling, golfing, skiing or relaxing at the spa, they develop a mental image that they can turn to when facing obstacles. Their picture of the trip becomes a tool to inspire, motivate and propel them beyond challenges. But what if the destination, resort or activities don't connect with everyone you're trying to reward and motivate?
It makes sense that offering the right reward trips – ones that will inspire the best performance out of the maximum amount of people – is the key to getting the best return on your travel awards incentives investment. Each group of potential participants is different, and it’s important to understand their unique motivators. While some people gravitate towards the bright lights of the big city, others want the beauty of the mountains. Through thorough inquiry, it’s possible to know – not just guess – what incentive travel packages will most inspire your unique target audience.
Explore Maritz Travel for more details about our quality reward travel planning.
Maritz: Your Source for Quality Reward Travel
It takes a better understanding of your people to create quality reward travel. Maritz' approach for improving the effectiveness of your reward trips is a comprehensive, people driven approach. We partner with Maritz Research to study the preferences of your participants regarding destination, resort, activities, length of stay, rule structure etc. We study not only their preferences but we evaluate what type of trip they will work harder to earn. Survey results can be segmented, so you can see, for example, what scores highest with past qualifiers or producers who have never earned the reward trip, men or women, regions, etc.
A large telecommunications company used this approach after the company acquired several other companies with various reward trip dates, rules and reward structures. Maritz helped the client design and execute their study to identify what incentive travel packages would lead to improved performance. Results showed a strong desire for regional reward trips as opposed to the one large national program. This change, among others, resulted in higher performance, greater brand alignment and employee loyalty.
Learn more about the Maritz approach to designing more effective travel awards incentives
Quality reward travel has been our business for more than 45 years, and each year, we use our connections, experience and expertise to make sure our more than 1000 incentive travel packages make a lasting impression with participants and a positive impact on our clients’ bottom lines.
This year, we’ll care for over 250,000 incentive travelers across six continents. Our on-site travel directors are 250-strong, and we have long standing relationships with the very best suppliers.
Put the Maritz advantage to work for you and learn what truly optimized travel awards incentives can do for your business. Call Maritz, the quality reward travel experts, today.
Other Maritz Services
Integrated Performance Improvement
Travel Incentive Programs
Motivating Salespeople
Sales Incentive Programs