Customer events build
customer loyalty and grow business.
Do yours measure up?

Your customer events represent a huge opportunity. Done right, they build connections, strengthen customer loyalty and generate new revenue. But when customer conferences go poorly, they hurt important relationships and leave customers wondering why you wasted their time.

Technology makes our jobs easier and faster, but it can hurt our customer relationships. Customer events give us face-to-face time with your most important stakeholders - which is critical to building trusting, long-term relationships.

Studies show that in-person meetings help keep current customers and close new business.  According to a study from Oxford Economics: 

  • Prospects are more than twice as likely to become new customers with an in-person meeting.
  • Twenty-five of existing customers and 28 percent of revenue could be lost to competitors if customers don’t receive an in-person meeting.

How to Design Effective Customer Events

Your customer conferences and client events should deepen your customer relationships and improve your bottom line.

The most effective customer events:

  • Drive customer loyalty. Good client events build stronger bonds with your current customers — leading to lasting and profitable relationships. Even downtime at your customer conferences is critical – 81 percent of executives believe that bonding with customers outside of official conference events is important to long-term relationships.
  • Generate referrals.  Happy and impressed clients are an excellent source of word of mouth marketing and new business referrals. Word of mouth from your customers is the primary factor of up to 50 percent of all purchasing decisions. Client events cultivate and strengthen those referral relationships. Memorable customer events equip your biggest advocates with something to talk (and tweet!) about.
  • Educate current customers. Your customer events are an excellent opportunity to position your company as an expert your customers can rely on. When your customers are learning something valuable, your event becomes something much more relevant to them than a sales pitch. Providing perspectives on the latest industry news and trends, as well as sharing useful case studies and educational examples, makes you your customers’ go-to resource when they need help.

Why work with Maritz Travel on your customer events?

Maritz Travel has the experience and buying power to create an unforgettable experience for your most important customers – all without going over budget. Leading organizations trust us.

We serve as an extension of your team throughout the planning process. We can act as your end-to-end partner or you can choose the exact level of service you need. It’s up to you!

Get more from your customers at your next customer event. Reach out to Maritz Travel today.

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