When building an event program it's always better to measure twice,
It’s challenging to pull off an effective meeting or event. Delivering effective corporate meeting planning is difficult when you have limited resources and budgets. On top of everything else, you have to make all the decisions around content, speakers, technology, overall design and format. Not to mention the increased industry regulations, social responsibilities, financial risks, and stakeholder demands facing many conference and business meeting planners today. So how do you produce effective meetings or improve your program if you're not sure what to measure or how to do it? Let Maritz Travel help. Our research-based approach allows you to measure your program’s overall effectiveness at the beginning and end of your program.
Our event simulation tool uses your participant’s feedback, via Voice of the Audience research, to design a better, more engaging event program.
We help you identify the right content, speaker and presentation formats using TURF analysis (Total Unduplicated Reach and Frequency). This data-driven design method incorporates more impact, engagement and learning into your programs.
Our proven scorecard process helps you to measure success by quantifying the value the event created for your organization.
By demonstrating the changed attitudes, perceptions and behaviors of your attendees, we can maximize every event program dollar you spend.
Maritz helps clients determine ROI from meetings
As the recession took hold in 2009 and businesses began slashing their travel and conference budgets, Maritz began research that would help determine when a face-to-face meeting is worth the cost - and when a company would be better served with a less-costly alternative.
Successful Meetings: Make the Most of It
Maritz discusses how to maximize ROI from meetings. By aligning the goals of the event planners and the attendees, companies can gauge their own ROI more clearly.
Case Study: A Global Technology Company
A client conference needed to better address an attendee base that was significantly different in terms of roles, titles, and level of purchasing influence. Their new user community included both the traditional rank-and-file project implementation attendees as well as a significant influx of more senior-level decision-makers.