Whether you’re running national sales events, incentive travel programs, customer conferences, customer event programs or rewards and recognition programs you have a lot to consider: budgets, destination selection, program objectives, meeting content, speaker and entertainment options, audience type, desired interaction and more. Whew! That’s a lot.
So how can you be certain you are designing the right experience for you, your participants and your stakeholders? We can help with our four effective meetings services: strategy, design, measuring return and content optimization.
“You can’t manage what you can’t measure. Maritz provided a roadmap for planning an effective meeting that validated that we were doing the right things logistically.”
- A sales performance and development specialist at a major corporation
Strategy Consulting
We help you define a customer event strategy to determine the right events, tradeshows and experiences. After we’ve identified what you want to accomplish, we assist you by developing meeting, event or incentive travel program objectives that align with your business objectives. We look at everything from how your meeting and event program helps to move customers and prospects through the sales cycle to having the right balance of proprietary and public events.
Design
To help provide optimal program design, we gather voice of the participant data. By tapping into actual insights from your participants you can accomplish the following: 1) improve your program’s effectiveness, 2) make better use of your budget and 3) create more engaging experiences.
With our interactive predictive modeling tool, you arrange and rearrange the various components of your program until you find the perfect mix. It eliminates previous guesswork that is typically associated with designing meeting, event or incentive travel programs.
- For incentives programs you can explore the impact on your participants’ experience from such things as hotel quality, destination choices, guest policy and the balance of leisure time vs. scheduled activities.
- For customer conferences, we can help you understand the most favorable mix of general vs. breakout sessions, the best way to use the tradeshow floor, the right audience type and the best combination of speakers and content.
Measuring Return
We provide the data for you to help prove how your meeting met your business objectives and the areas to improve upon next time. By working with you to identify your business objectives upfront, our pre- and post meeting scorecard measures changes in attitude, intended behaviors and the overall value of your meeting or event program.
Content Optimization
Typically, for customer conferences or client event programs you have numerous topics you want to present. Sometimes it can be hard to narrow it down. With our TURF study (Total Unduplicated Reach and Frequency), we can help you determine the most appealing topics, content, speakers and presentation formats for your audience. The end result is a more engaged audience and greater business impact.
What our clients are saying...
“We are getting a higher value out of the dollars we invest because the return to the customer is higher.”
“It was very helpful for us to understand precisely what the customers like and don’t like. It’s always helpful when you have real data as opposed to comments.”
Maritz Research
We leveraged our sister company to help develop analytic tools to help improve your decision making process. Learn more about Maritz Research
Maritz helps clients determine ROI from meetings
As the recession took hold in 2009 and businesses began slashing their travel and conference budgets, Maritz began research that would help determine when a face-to-face meeting is worth the cost - and when a company would be better served with a less-costly alternative.
