When building an event program it's always better
to measure twice, meet once.
It’s challenging to pull off an effective event program. All the decisions around content, speakers, technology, overall design and format are especially difficult with limited budgets and resources. Making it more challenging today are increased industry regulations, stakeholder demands, social responsibilities and financial risks. So how do you improve the effectiveness of your event program, when you’re not sure what to measure or how to do it? Let Maritz help. Our research-based approach allows you to measure the overall effectiveness of your event program from beginning to end.
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Audience Insights
Our event simulation tool uses your participant’s feedback, via Voice of the Audience research, to design a better more engaging event program.
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Content Optimization
We help you identify the right content, speaker and presentation formats using TURF analysis (Total Unduplicated Reach and Frequency). This data-driven design method incorporates more impact, engagement and learning into your programs.
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Scorecard Measurement
Our proven scorecard process helps you to measure success by quantifying the value the event created for your organization.
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Smarter Spend
By demonstrating the changed attitudes, perceptions and behaviors of your attendees, we can maximize every event program dollar you spend.
Case Study: A Global Technology Company
A client conference needed to better address an attendee base that was significantly different in terms of roles, titles, and level of purchasing influence. Their new user community included both the traditional rank-and-file project implementation attendees as well as a significant influx of more senior-level decision-makers.